As 2025 kicks into high gear, we’re proud to look back and reflect on a transformative year at Obligo. We launched innovative solutions, expanded partnerships, and achieved new milestones, all while staying true to our mission of ridding renters and landlords from the burden of security deposits. A recap of how we’re establishing a new standard of trust in renting:
Expanding the Obligo Ecosystem Through Strategic Partnerships
2024 marked an exciting year for partnerships and integrations. We’re proudly embedded within Yardi, Appfolio, and Buildium, which provides property managers with the ability to seamlessly offer a security deposit alternative, directly within their existing workflows, ultimately streamlining operations and powering a better resident experience. More fully integrated partnerships to come soon! Read more about our biggest announcements of the year:
“We are excited to partner with Obligo to make deposit collection easier for our clients and to streamline the renting journey for residents,” said Akshai Rao, president of residential at Yardi.
Obligo and Yardi Announce Partnership to Launch Embedded Security Deposit Alternative
We Raised $35M to Expand Our Deposit Solutions Across Millions of U.S. Homes
The investment comes as we experience a period of rapid growth, driven by our recently announced partnerships with property management software companies. The funding round, co-led by True Global Ventures and 83North, will fuel our continued product innovation, IP development, and expansion of strategic partnerships as we move closer to achieving profitability. Additional equity and debt investors participating in the round include 10D, Entrée Capital, HighSage Ventures, MUFG Innovation Partners, and Viola Credit. Learn more about our model and growth:
- Obligo Raises $35M to Expand Its Security Deposit Solutions Across Millions of U.S. Homes
- Obligo: A Deposit Alternative Built To Last
- Obligo Wins “Open Banking Innovation” Award
As our business expanded, we were thrilled to welcome 36 talented individuals to the Obligo team in 2024. These new team members have joined across eight different departments, strengthening our capabilities in key areas such as product development, engineering, customer success, marketing, and sales.
This included the key addition of Gil Rosenthal, former PayPal and BlueVine vet, as VP of Risk to accelerate IP development and further enhance financial performance.
With these additions, we’re building an even stronger, more dynamic team ready to tackle the challenges and opportunities of the year ahead.
Innovating for Renters: Smarter, More Flexible Options
This year, we doubled down on offering flexible, renter-focused solutions. Using open banking technology, we check for renters’ funds availability and determine which security deposit options they qualify for.
In 2025, we will expand our offerings to provide even greater flexibility, including the ability for renters to only pay a partial deposit. Properties will soon be able to completely offload deposit management with Obligo, reducing their admin burden while staying protected and compliant. Renters will be able to decide how to fulfill their security requirement, choosing how much they pay at move-in, and allowing even greater control of their cashflow:
Celebrating the Most Trusted Property Managers
Our 5th annual Renter’s Trust Awards highlighted industry leaders who have transformed the traditionally burdensome security deposit experience into a model of transparency, fairness, and trust. In a rental landscape where move-out charges often create tension, these award-winning property managers are proving that a tech-enabled approach to deposits can reduce friction, prevent negative reviews, and create an experience that doesn’t just satisfy — but genuinely delights — renters.
“These property management companies are redefining what it means to be a truly tenant-first organization,” said Roey Dor, CEO of Obligo. “By embracing our technology and a transparent approach, they’re transforming the rental experience from a transactional interaction to a relationship built on trust and mutual respect.”
See the full list of winners here.
Gaining Deeper Insight into Renter & Property Manager Needs
We continually refine our offerings based on real renter and property manager feedback. This year we focused on how the market would respond to new deposit options, and we listened. As always, we aim to roll out solutions that support property and renter needs in managing deposits, qualifying to use Obligo, and generally simplifying move-in’s and move-out’s.
- Why 55% of Renters Said Obligo Was a Key Factor in their Rental Decision
- 20 Renter-Friendly Hacks to Personalize Your Space (Without Risking Move-Out Fees)
Some key insights from our most recent renter survey:
We also refreshed and expanded our monthly user group for property managers, creating a community where our clients can network and share insights. Ultimately, we want our customers to help us shape our product roadmap so we can deliver the best value possible for renters, property owners, and property managers alike.
Looking Ahead to 2025
This year, we’ll continue to innovate, strengthen our partnerships, and remain dedicated to making renting more simple, trusted, and flexible for everyone involved.
Thank you to our clients, partners, and community for making 2024 a year to remember. Here’s to even greater achievements in the year to come!
Stay tuned, more exciting announcements coming very soon…
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